5 ESSENTIëLE ELEMENTEN VOOR REAL-TIME BIDDING (RTB)

The cost ofwel programmatic advertising varies and is generally based on CPM. CPMs range in price based on who you’re trying to reach, supply settings, advertising budget, and the amount ofwel time the campaign has to run. Adjusting these factors will change the end price for the campaign.Publishers set up a waterfall in their ad server, starting